Saturday, 29 September 2012
Google - the teenager
Personal opinion, overall despite my natural gravitation to smaller vendors,I really like Google, its approach and ambitions. I have been to a Googleplex (one of their 'funky' office environments where bean bags and games tables support the creative process for its staff), and like many in the western world, in addition to having it [Google] as the default search engine (although I am cognisant of potential bias in results). I have also come to use Google as a verb when clients ask for reassurance on my activity/credibility - "google me".
However such a profile comes at a price. If you put up a big dart board, people will throw darts at it, and the bigger the dartboard, the greater number and heavier the weight of the darts, and thus Google's local 'representatives' in countries from Germany to India find themselves under scrutiny/questioning from authorities on issues of confidentiality and anti-competitive behaviour (bet that wasn't in the job description).
Happy Birthday Google.